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Chaucer Foods
Branding, Packaging Design, Art Direction, Photography.
The Brief
After creating the Pearts of Derby brand, Chaucer Foods asked us to re-design their current snack range rebranding it Pearts portfolio.
They wanted to communicate that these snacks are a quality product. We did this by creating a clean, uncluttered design, with a strong visual impact by using a solid colour palette that clearly identifies each taste category and crisp photography
overall this gave it a strong shelf presence. The packaging was produced and it’s description translated into 8 languages on the reverse of the pack. This product is now stocked in Scandinavia, across Lidi, Aldi and Netto stores.
No Gnomes were harmed in the making of this website.
